Privacy Policy

Welcome to Shimano Bike Store (“we”, “us”, or “our”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website shimanobikeworld.com.

By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our website.

1. Information We Collect

We collect several types of information from and about users of our website, including:

Personal Information

• Contact details (name, email address, phone number)
• Shipping and billing address
• Payment information (processed securely through our payment processors)
• Account credentials (for registered users)

Non-Personal Information

• Browser type and version
• IP address and approximate location
• Pages visited and time spent on our site
• Referring website information

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders for cycling equipment
• To provide customer support and respond to inquiries
• To improve our website and product offerings
• To prevent fraud and enhance security
• To send marketing communications (only with your consent)
• To comply with legal obligations

3. Data Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With third-party vendors who assist with payment processing (Visa, MasterCard, JCB, PayPal), shipping, and website operations.
• Legal Requirements: When required by law or to protect our rights and safety.
• Business Transfers: In connection with any merger, sale of company assets, or acquisition.

We do not sell your personal information to third parties.

4. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information:

• SSL encryption for all data transmissions
• PCI DSS compliance for payment processing
• Limited access to personal data on a need-to-know basis
• Secure storage of data with industry-standard protections

All transactions are processed in GBP (£). International customers should be aware that currency conversion may be handled by their bank with associated fees.

5. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of your personal data
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your personal data
• Restriction: Request limitation of processing
• Objection: Object to certain processing activities
• Portability: Request transfer of your data to another service

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and login information
• Analyze website traffic and usage patterns
• Improve our website functionality

You can control cookies through your browser settings. However, disabling cookies may affect certain website features.

7. International Data Transfers

As we serve customers globally (excluding some Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure such transfers comply with applicable data protection laws.

8. Children’s Privacy

While we offer kids’ cycling products, our website is not directed at children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top indicates when revisions were made. We encourage you to review this policy regularly.